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Dementia campaign launches

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The Department of Health has launched a campaign, supported by the Alzheimer’s Society, to encourage people to talk to loved ones showing signs of dementia.

The three-month campaign in England, launched on World Alzheimer’s Day, will raise awareness of the condition, early signs and symptoms and how to seek help. It includes television and print advertising.

Sir Michael Parkinson, Fiona Phillips and legendary England goalkeeper Gordon Banks have lent their support to the campaign, by sharing their personal experiences of dementia in a series of short films.

The campaign is part of the Prime Minister’s Dementia Challenge. It will encourage people to have that first ‘difficult conversation’ with a friend or family member when they spot the signs and symptoms of dementia, and encourage them to visit their GP.

The Alzheimer’s Society has provided advice on how to bring up the topic with a loved one who may be showing signs of dementia.

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